Coins.ph launches Coins College Bitcoin Builder: The Philippines’ first program designed to teach long-term Bitcoin holding among Filipino students

Coins.ph, the Philippines’ pioneering BSP-regulated digital asset exchange and one of the fastest-growing mobile wallet platforms, is changing the game for students with the launch of the “Coins College Bitcoin Builder.” This new four-year financial education program is a groundbreaking initiative designed to teach college students the foundational principles of holding Bitcoin (BTC).

The program, the first of its kind in the Philippines, focuses on discipline, consistency, and a "Buy and Hold" mastery mindset.

Why BTC?
BTC is often described as “digital gold” because there is a fixed limit of 21 million units, meaning no more can ever be created. This limited supply is commonly discussed as a factor in how people think about value over time. While BTC’s price can fluctuate, its history shows that disciplined long-term holding has coincided with increased adoption against a limited supply. Over the past four years, BTC recorded a 222% increase, in contrast to the Philippine peso’s approximately 13% decline in purchasing power over the same period.

Building Financial Discipline, Not Just a Balance
The Coins College Bitcoin Builder is designed to guide students through a four-year journey rewarding patience and dedication.

Key features of the program include:
- The Matched Reward Incentive: Coins.ph instantly matches a student's initial deposit of ₱100 in BTC with an additional ₱100 in BTC rewards, added straight to a dedicated Builder Wallet. This matching is capped at ₱100 per year for four years,
- Focus on the Long Game: The matched rewards are locked for the full four-year period, encouraging students  to embrace a long-term holding strategy
- Anti-Trading Philosophy: To build a long-term holding habit and avoid speculation, the dedicated Builder Wallet disables trading. Participants are encouraged to focus on patience and discipline
- The BTC vs. PHP Story: The program teaches students why long-term holders view BTC as a superior store of value compared to traditional cash savings, which historically lose purchasing power due to inflation.

“We believe good financial habits are best learned early, and it’s about direction and dedication, not capital. The Coins College Bitcoin Builder is more than a rewards program, it’s a mindset,” said Wei Zhou, CEO of Coins.ph. “Just as a college student dedicates four years to earning a degree, this program teaches them to dedicate four years to building their financial foundation. When they graduate, they'll have achieved mastery of the time-tested strategy of long-term holding, setting them up for a more financially resilient future.”

Eligibility and Mechanics
The program is currently open to Filipino college or vocational students aged 18 and above who are currently enrolled in a CHED-recognized college or university, or a TESDA-accredited vocational or technical school.

The 4-Step Builder Journey:
1. Enroll: Eligible students sign up and get a dedicated Builder Wallet on the Coins.ph platform.
2. Get Matched: Students make their first ₱100 BTC deposit and instantly receive a ₱100 BTC match from Coins.ph.
3. Stay Disciplined: Students continue to hold, with the option to make additional deposits yearly to receive the annual ₱100 BTC match.
4. Graduate & Unlock: After four years, all matched rewards are fully unlocked, celebrating the student’s discipline and providing them with a solid financial foundation.

Participants may withdraw their original deposits at any time; however, any withdrawal made will result in immediate exit from the program and forfeiture of all matched rewards, which are only available after completion of the four-year program period.

The Coins College Bitcoin Builder leverages Coins.ph’  status as a BSP-licensed virtual asset exchange, assuring students that they are learning and building their future on a secure and compliant platform.

To reserve a slot for the Coins College Bitcoin Builder, visit https://www.coins.ph/en-ph/bitcoin-builder-program

About Coins.ph
Coins.ph is the Philippines’ premier BSP-regulated digital wallet and crypto exchange platform. Established in 2014, the company is licensed as a Virtual Asset Service Provider and Electronic Money Issuer, empowering millions of Filipinos to trade, execute payments, buy load, and utilize crypto for financial services, all in one secure, convenient app.